de Lange, Rudi W

Ethics and packaging design: Marketing of sugary breakfast cereals to South African children

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Media & Communications Design

Child-orientated sugary breakfast cereals are a prominent product feature in the dry goods section of supermarkets. Scholars in health sciences and marketing have reported on these products’ poor nutritional value and how marketers appeal to children through the use of persuasive television advertising and packaging design. This study presents a visual thematic content analysis of child- orientated breakfast cereal packaging available in local supermarkets. The results indicated that South African marketers use “friendly” and “welcoming” cartoon characters as the most prominent graphic element on breakfast cereal packaging.

Re-representation: Addressing objectifying media portrayals of women in South Africa

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Media & Communications Design

Objectification imparts harm to women and sets a detrimental precedent for self-objectification. This is particularly true for young women who are seeking information to assist them in the process of identity construction. Experimental studies indicate that objectification in media causes negative body esteem, an unnecessary drive for thinness, eating disorders and related psychological problems. Globalised media trends emphasise and value women for their physical appearance. These trends de- personalise women, depict them as objects to be gazed at, and style them as decorative, rather than a person with a mind, aptitude, intellect, personality and a ‘voice’.

Non-maleficence as an ethical guideline to design

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Media & Communications Design

South Africa finds itself in the difficult position of not having a truly representative voice for design practice. Furthermore, we find ourselves without an advertising regulator with legislative support or legal force with a view on ensuring ethical and non-harmful design practice. The closest we come to such a body, is our advertising self-regulator, namely the Advertising Standards Authority of South Africa (ASASA).

A reflexive account of developing community health care material

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Media & Communications Design

Full Title: A reflexive account of developing community health care material through the use of pre-testing methods and visual persuasion techniques

Fetal Alcohol Syndrome (FAS) is a congenital syndrome caused by excessive consumption of alcohol by a mother during pregnancy. It is characterized by retardation of mental development and physical growth, particularly of the skull and face of the infant. FAS is a growing problem in South Africa, with it being rife in the townships and rural areas. The lack of public information and intervention is one of the reasons why the syndrome persists in these communities and this was also the motivation for this study.

Ethics in Design Research: a reflection on Intercultural Praxis in the Design Disciplines

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Design Education Research

Qualitative research techniques lend themselves to research activities in the design disciplines  due to their  strategies to extract data that contain intangibles such as emotions, aesthetics, perceptions,  embedded  cultural practices, artistic and creative activities. The engagement with subjects that hold this  data is guided by ethical codes of conduct and is governed by ethics committees that provide  approval for such research engagement within a university environment.

Nevertheless (and inevitably) design research in the creative disciplines has moved into ethnography where the  Eurocentric process of collecting data and the associated ethical guidelines and approval process  may no longer be relevant, fair and appropriate.

Using Educational Research Results To Improve Graphics For Instructional Material

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Graphic Design & Visual Art

Graphic designers and illustrators intuitively believe that their graphic embellishments such as pictures, photographs and graphics will aid a learner when they use instructional material. The results of empirical studies however indicate that graphic embellishments have a limited effect and only contribute to learning under very specific conditions.

Design solutions to community health communication

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Media & Communications Design

The aim of health communication campaigns is to effect a change in behaviour and attitude.

 

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