van Zyl, Ria

Design Thinking – Crossing Disciplinary Borders

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Design Education Research

Design thinking, a well known topic of discussion in the design discourse, offers exciting innovative possibilities when applied in other disciplines. This paper explores the potential of design thinking in the seemingly disparate discipline of Operations Research/Management Science (OR/MS). OR/MS develops mathematical models for analysis based on quantitative logic as an answer to management or other real life problems. Design shares this concern with trying to improve current situations but approaches these problems differently, using ‘designerly ways of thinking’.

Design management education: the intersection between design and business

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Media & Communications Design

Students from various disciplines have been exposed to design thinking and praxis over the last decade at the University of Pretoria. Students from publishing, journalism, marketing, management, communication, multimedia (engineering) and a variety of other disciplines enrolled for design modules at under- and postgraduate levels. Learning is extended to include collaborative projects between design students and students from other disciplines.

Buchanan’s Matrix: A Framework for Strategic Alliance between design and business management

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Media & Communications Design

The relationship between design and business management becomes critical when contexts change and new problems emerge. Some new problems in the design industry are a redefinition of disciplinary boundaries, new technologies and shifts in business thinking and client expectations. Design educators need to understand current demands and anticipate the future requirements of design clients when devising courses and content. This requires conceptual flexibility and continued scenario planning.

DEFSA conferences

DEFSA promotes relevant research with the focus on design + education through its biennial conferences, to promote professionalism, accountability and ethics in the education of young designers

Design Educators of South Africa...

With your support & active membership, the Design Educators Forum of Southern Africa can positively influence the young designer's formative training and promote all facets of design across Africa