2007 DEFSA Conference [ FLUX: Design Education in a Changing World
October 2007 ]
| Developing products & services for the Base of the Pyramid (BoP) | |
| Author | JC Diehl, H Christiaans, M Crul |
| Description | Design for Sustainability, Delft University of Technology • Different needs and existing (in)formal systems and context. Get deep insight into user and context: new context research tools • BoP consumers have a small and daily budget. But together they create an enormous market. New business models are needed. Micro franchising, micro leasing, micro credit, etc... • No well developed distribution channels. New alternatives like NGO’s, school, new entrepreneurs • High tech combined with low tech, western production combined with local production • Simultaneous development of product (service) system and business model • Co-design, participatory design..... |
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| Filesize | 338.64 kB |
| Date | Saturday 22 September 2007 |
| Downloads | 100 |
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