value of design

Interior Designers: Unacknowledged role players in South African retail design

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Discipline: 

Interior & Furniture Design

This paper reflects on research conducted on the role of interior designers in retail design within the South African retail sector. Based on three leading corporate retailers, the paper explores the contribution of interior designers to retail design in the South African clothing and footwear retail context. In 2008 these retail companies collectively held more than 50 per cent of a R96.2 billion retail market share.

Their primary turnover is generated through consumer purchases concluded in retail stores. The design of retail stores have become a means of marketing communication and are commonly used as a differentiation strategy by retailers. It is here that interior designers can make a considerable contribution to retailers.

Pre-Tech-Man

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Discipline: 

Design Education Research

This paper questions how we teach and practise within our various specialities without a holistic understanding of the self and our humanity.

Towards a new Master’s Degree in Graphic Design for the Durban University of Technology.

Author
Carey, Piers

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Discipline: 

Graphic Design & Visual Art

This presentation will report on progress made in the development of a new Master’s degree structure in Graphic Design at the Durban University of Technology.

Designing Breakthrough Bamboo Products from Africa

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Discipline: 

Product & Industrial Design

Southern African countries are blessed with abundance of rich non-wood species including bamboo.

Countries like Botswana, Zambia, Kenya and Tanzania have most resource-rich ecosystems in the continent. Previous studies have shown that, in these countries, non-wood products are among the diversity of resources that have contributed to the well being of local communities, particularly at household level where resources are used for subsistence and income generation.

Design management education: the intersection between design and business

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Discipline: 

Media & Communications Design

Students from various disciplines have been exposed to design thinking and praxis over the last decade at the University of Pretoria. Students from publishing, journalism, marketing, management, communication, multimedia (engineering) and a variety of other disciplines enrolled for design modules at under- and postgraduate levels. Learning is extended to include collaborative projects between design students and students from other disciplines.

Cape Town’s Search for an Inclusive Future

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Discipline: 

Media & Communications Design

The anticipated hosting of the 2010 FIFA World Cup™ events has provided significant impetus to opportunities for mainstreaming Universal Design in Cape Town. Other cities have been benchmarked to demonstrate the efficacy of Universal Design, albeit in markedly different contexts and using different approaches to effect change. Cape Town stands to benefit from the experience of such cities that have hosted similar mega-events or wherein similar challenges for promoting greater inclusiveness obtain. The issues highlighted in so doing could potentially inform Cape Town's quest to become a sustainable Universal City- in which accessibility, equity and ubuntu form the inherent characteristics of its engagement with its residents and visitors.

An assessment of the contribution of design education to the knowledge economy in South Africa

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Discipline: 

Design Education Strategy

The Education White Paper (SA, 1997) identifies that the knowledge economy is dependent on knowledge workers that can contribute to the economical development of the country. The White Paper further motivates that it is the role of higher education to provide education and training to develop the skills and innovations that are necessary for national economical development and successful participation in the world economy.

Buchanan’s Matrix: A Framework for Strategic Alliance between design and business management

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Discipline: 

Media & Communications Design

The relationship between design and business management becomes critical when contexts change and new problems emerge. Some new problems in the design industry are a redefinition of disciplinary boundaries, new technologies and shifts in business thinking and client expectations. Design educators need to understand current demands and anticipate the future requirements of design clients when devising courses and content. This requires conceptual flexibility and continued scenario planning.

DEFSA conferences

DEFSA promotes relevant research with the focus on design + education through its biennial conferences, to promote professionalism, accountability and ethics in the education of young designers

Design Educators of South Africa...

With your support & active membership, the Design Educators Forum of Southern Africa can positively influence the young designer's formative training and promote all facets of design across Africa