Starting in the 1990s in South Africa, according to Sauthoff, designers in general and graphic designers in particular have sought to create an inimitable design style that is imbued with a recognisable (South) Afrikan cultural identity. This is in reaction to the entrenched hegemonic influence of Euro-American design practices. Names like Saki Mafundikwa, Karabo Poppy, Garth Walker, and Sindiso Nyoni are on the influential list of designers bracketing a so-called African design aesthetic. How is this ‘aesthetic’ related to design that is culturally significant, according to Twigger Holroyd, and that lends authenticity to an artefact, positioning it as representative of Afrikanness?

Critical design has been philosophically positioned as that which opposes the affirmative role of design as the status quo, offering itself as social critique located in the formalised spaces of museums and galleries. This paper contests that reasoning by firstly showing that in the contemporary sphere, criticality in design now resides in a more socially aware and humanistically engaged space. Design propositions can be expressed from the perspective of modes of enquiry that ask both What if? and How else? questions in the vein of Malpass and Slotnick. These then propose alternative ways of considering design not as a way of seeking answers but as a way of asking questions.

Contemporary design practice (and theory) is growing up. There is evidence to support the emergence of a new breed of designer who is able to reflect on her or his role in society, and to be critical of what they make and what the resultant consequences of that may be.

Design is often used as a vehicle to criticise and comment on issues, highlight problems and shortcomings in society, and present views and perspectives. This suggests that design is at a distance and impartial, but the truth is otherwise. Design is ideological and an expression of the values mediated by the designer and commissioned by others. This is the status quo: affirmative design. When design steps away from this position and critiques itself, critical design is the result.

The diverse tautology applied to graphic design means different things depending on the perspective from which it is viewed and has become the topic for much debate in recent times. This is of particular relevance to the tertiary educational arena in South Africa, where universities (including Nelson Mandela Metropolitan University (NMMU) which provides the context for this paper) are faced with the dual spectres of programme re-curriculation and Higher Education Qualifications Framework (HEQF)1 level compliancy in the near future and graphic design programmes will have to reconsider their relevance in a changing/changed educational and business paradigm.

South African education systems straddle the developed/developing world schism, an old-school-style Eurocentric view has long tussled with an Africanist dialectic. Educators struggle with access and upliftment issues whilst implementing outcomes-based learning programmes and simultaneously maintaining academic standards. At Nelson Mandela Metropolitan University (NMMU), conscious of the need to build future capacity, innovation in teaching and learning is paramount and the issues identified above are constantly under debate. Experimentation is an ongoing aspect of teaching methodology.