Scholarship has many dimensions, such as the scholarship of research/discovery; the scholarship of integration, application, and teaching; and the scholarship of public and democratic engagement where knowledge is co-constructed. These broader notions of scholarship challenge the traditional understanding of a university and position scholars and researchers in a broader socio-economic, historical, and cultural context. Design as a field developed and widened as a result of new challenges and opportunities – for example the fourth industrial revolution – and changes in the discipline.

"...the [designer's] task is to design for the individual placed in his or her immediate context." (Buchanan 1998, p. 20)

This  paper  about  a  graphic  design  case  study  discusses  the  positive  impact  of  stakeholder participation during the problem-setting phase of the design process on the designer's ability to reframe the design problem and to conceptualise human-centered design solutions that add value and enrich people's everyday lives.