Diehl, Jan Carel

Developing products & services for the Base of the Pyramid (BoP)



Product & Industrial Design

Recent work is re-conceptualizing global poverty as an attractive growth opportunity for firms that can simultaneously alleviate the problem of poverty. The so-called ‘Base of the economic Pyramid (BoP)’, exists of 4 billion people that live on an income of less than $3 a day. Tapping into these overlooked markets will require companies and designers to reconfigure their business and product innovation models.

DEFSA conferences

DEFSA promotes relevant research with the focus on design + education through its biennial conferences, to promote professionalism, accountability and ethics in the education of young designers

Design Educators of South Africa...

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