Kempen, Elizabeth L

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Elizabeth Kempen has a PhD in Philosophy from the University of Liverpool. She is a professor in the Department of Life and Consumer Sciences at the University of South Africa. Her research focuses on consumer behaviour; specifically the purchase decision making of custom-made apparel, sustainable apparel behaviour and consumer products within an emerging context.

Elizabeth is a passionate Consumer Scientist dedicated to support teachers in Consumer Studies by growing their interest in clothing and textiles and its entrepreneurial opportunities. She is the editor of the Journal of Consumer Sciences and President of the Association of Family Ecology and Consumer Sciences.

Social media facilitates custom-made apparel design decisions: The future for business smart fashion designers

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Discipline: 

Fashion, Jewellery & Textile Design

Fashion design entrepreneurs (FDEs) are compelled to embrace digitalisation to create a competitive advantage and provide the Web 2.0 (participative and social web) smart customer with the service they require. The purpose of this research was to determine how social media facilitates custom-made apparel design decisions in the FDE context. This study sets out to apply the third-generation activity theory to show the role social media plays in the activity system's result between a customer and FDE during the design process. Qualitative data from three independent exploratory studies conducted in Gauteng, South Africa, were used.

Fashion, Frugal Futures: how informal micro-businesses design and develop apparel

Keywords: 

Discipline: 

Fashion, Jewellery & Textile Design

The high failure rate of small and micro businesses together with limited information about the operations of informal fashion micro-businesses and necessitated a study about the apparel product design and development process applied by custom-made apparel manufacturing micro enterprises (CMMEs). These micro-enterprises have an important role to play in poverty alleviation in South Africa despite implementing survivalist strategies, and they also provide a sense of self-worth and dignity to people who would otherwise depend on welfare (Grant 2013; Phakathi 2013; Campaniaris et al. 2011). According to Burke (2011), knowledge of design enables creativity and innovation and therefore to prosper, informal CMME owners need to be competent, as well as innovative (SME Reports 2014).

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