Schiller, Selma

Profile

Current Institution: 

Selma Schiller is a lecturer at the Tshwane University of Technology and the British International College. She has been lecturing at several institutions in various creative fields since 2000.

She is also a freelance Graphic Designer since 1997. Selma completed her PhD in Curriculum and Instructional Design and Development at Pretoria University. Her undergraduate studies focused on Graphic Design and Education.

She completed these qualifications at the formerly known Vaal Triangle Technikon and Pretoria Technikon, respectively.

Selma Schiller

Measures by an advertising company to mitigate the impact of COVID-19: A case study and the Next Normal for design education

AuthorInstitution
Kreusch, SeanTshwane University of Technology
Schiller, SelmaTshwane University of Technology
de Lange, Rudi WTshwane University of Technology

Keywords: 

Discipline: 

Media & Communications Design
12_Measures_by_Advertising.pdf

This study aimed to identify the measures taken by a large international advertising company to mitigate the impact of COVID-19, and how these measures could be applied to design education. We interviewed a senior business partner of the company and determined the measures they took and their business variables affected by the pandemic. The results show how the pandemic affected interaction between design professionals; how they develop and present their creative solutions and how they brainstorm, collaborate, and remain inspired. The company will not be returning to their previous way of operating, and neither do they see the need to do so.

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