Eduvos (Previously CTI, MGI and PIHE)

Eduvos is one of South Africa’s largest independent private higher education institutions with 12 campuses across the country. We offer over 20 internationally recognised qualifications. Eduvos is part of the NetEd Group that focuses on building an integrated higher education platform with a uniquely South African and African focus.  Eduvos has a long history that started in 1979 with the founding of the Computer Technology Institute (CTI) that was later merged with Midrand Graduate Institute (MGI) and operated for some years as Pearson Institute of Higher Education (PIHE).

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Visualising feminism: The role of graphic design used in the Dove campaign on gender advocacy 2004

AuthorInstitution
Angela Netshidzati, Angela NetshidzatiEduvos (Previously CTI, MGI and PIHE)
Hugo, CheriCape Peninsula University of Technology

Keywords: 

Discipline: 

Graphic Design & Visual Art
Visualising feminism.pdf

Graphic design has long been a powerful tool for feminist advocacy, shaping public discourse and challenging societal norms around gender and equality. This research explores how graphic design has amplified feminist narratives, influenced public perceptions, and contributed to social transformation. By examining feminist design movements, campaigns, and the work of influential designers, this study investigates how visual communication functions as a catalyst for activism. Using a qualitative approach, the research analyses advertisements, print media, and illustrations to assess how design elements have been employed to promote inclusivity and female empowerment.

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