In this paper I argue that appropriate methods and approaches in university teaching require an on- going ontological and epistemological debate. A pedagogic orientation implies a framework for educational decision making and participation that can result in strategic educational failure if it is poorly understood.

We hear of “Swiss Graphic Design”, “American Graphic Design”, “Dutch Graphic Design”, “Tokyo Graphics”, … but no such thing as a Lebanese school of Design. Lebanese graphic design today is an amalgam of various influences, carried along in the educational baggage of academia and faculty teaching this discipline in the various universities across the country.