Fashion entrepreneurs contribute greatly to the local and South African economy. It is, therefore, vital to equip fashion entrepreneurs with necessary knowledge and skills, to ensure the success of their entrepreneurships. Fashion entrepreneurship demands occupation-specific skills. Without these skills, client satisfaction levels can decrease, influencing the success of the entrepreneurship.

This article aims to describe the need existing amongst peri-urban fashion entrepreneurs without formal fashion-related training, with regard to the possession and utilisation of fashion drawing skills. A quantitative approach by means of interviewer-administered questionnaires was employed to explore this need. Non-probability sampling was used to identify 114 respondents.

This paper suggests two possible approaches to researching and conceptualizing aspects of a de-colonized design education for Graphic Design/Visual Communication Design (VCD). Concepts from Post-colonial theory, such as Ngugi wa Thiongo’s decolonization of the mind, Afrocentrism, Homi Bhabha’s hybridity, and appropriation, along with aspects of Social Identity theory are drawn on as means of investigating these approaches.

The majority of institutional ethics committees at South African tertiary institutions state in their standard operating procedures that the role of the ethics committee includes screening proposed research with regard to the core principles of ethics (dignity and autonomy, justice, non-maleficence and beneficence), as well as the scientific validity of the envisaged study.  

The first part of this paper debates to what extent such an approach is justified, as the notion of validity is primarily located in the philosophy of science and not in the field of moral philosophy.  

The second part of the paper illustrates some of the main points of the discussion with selected examples from the field of visual communication design research.

The examples are drawn from

Objectification imparts harm to women and sets a detrimental precedent for self-objectification. This is particularly true for young women who are seeking information to assist them in the process of identity construction. Experimental studies indicate that objectification in media causes negative body esteem, an unnecessary drive for thinness, eating disorders and related psychological problems. Globalised media trends emphasise and value women for their physical appearance. These trends de- personalise women, depict them as objects to be gazed at, and style them as decorative, rather than a person with a mind, aptitude, intellect, personality and a ‘voice’.

In this paper, we argue that the current environmental information system of Braamfontein is problematic as it is ethically unconsidered and overwhelmingly bias towards the interests of commercial  stakeholders  -  over  those  of  the  residents,  workers,  students  and  visitors.  While  a business is justified to act in a conceited manner, we believe that information provided to the public in a public space needs to be more utilitarian, servicing the needs of the majority over those of the few.

In 2012 the Melville Community Development Organisation (MCDO) approached the Department of Strategic Communications at the University of Johannesburg for a collaboration between the University and the Melville community, with the support of the Melville Residence Association (MRA). These Melville institutions requested groups of Honours students to research and propose a solution for the urban degeneration within the area, as perceived by its businesses, tourists and residents.

One of the most severe disabilities known to man is the loss of sight, as it deprives the individual of the primary sense used to acquire information and knowledge about their direct environment. Visual impairment limits effective decision making as it severs the individual’s essential involvement in society. Such individuals have restricted mobility and are mostly dependent on other people and as a result their ability to make decisions, and develop a sense of purchasing orientation is hampered. This research aimed at exploring the shopping experiences of visually impaired consumers in regards to clothing prices, colour choices, fibre content and the feel or hand of the fabric used for the garment.

Full Title: A reflexive account of developing community health care material through the use of pre-testing methods and visual persuasion techniques

Fetal Alcohol Syndrome (FAS) is a congenital syndrome caused by excessive consumption of alcohol by a mother during pregnancy. It is characterized by retardation of mental development and physical growth, particularly of the skull and face of the infant. FAS is a growing problem in South Africa, with it being rife in the townships and rural areas. The lack of public information and intervention is one of the reasons why the syndrome persists in these communities and this was also the motivation for this study.

The paper deals with issues and concerns relating to the process of pre-­‐testing visual  illustrations used in educational material in a community communication setting.

The first part of the paper discusses  how selected aspects of nutrition education materials meant for elderly care givers in Boipatong  were pre-­‐tested using questionnaires (n=55) and focus group discussions in order to establish the  target group’s views and opinions about different types of visual illustration approaches. The  information was subsequently used to guide the production of a visually illustrated nutrition  education booklet, which was distributed free of charge in the community as part of a nutrition  education intervention.

Modern society experiences the world predominantly through their eyes and the recognition of vision‘s unique power has led to the development of many new forms of visual communication. Photojournalism is a relatively 'young' form of visual communication; however, photojournalists appreciate that a single iconic image may convey a common understanding of an entire event. It is the aim of the paper to review how the appropriation of an iconic image may suggest original associations, particularly within a South African context.

Graphic designers and illustrators intuitively believe that their graphic embellishments such as pictures, photographs and graphics will aid a learner when they use instructional material. The results of empirical studies however indicate that graphic embellishments have a limited effect and only contribute to learning under very specific conditions.

Full Title: Talk the Talk: How Rural Craftswomen mediate Social Agency through Traditional Doll Making practice in KwaZulu-Natal

In her paper Kate Wells will discuss some of the pertinent theories, methodologies and evaluation modes which underpinned her research with a small group of rural traditional craftswomen from KwaZulu-Natal.

We hear of “Swiss Graphic Design”, “American Graphic Design”, “Dutch Graphic Design”, “Tokyo Graphics”, … but no such thing as a Lebanese school of Design. Lebanese graphic design today is an amalgam of various influences, carried along in the educational baggage of academia and faculty teaching this discipline in the various universities across the country.

The aim of health communication campaigns is to effect a change in behaviour and attitude.

It is accepted that design is moving away from static, two-dimensional outputs to multiple hybrid media which play out in four dimensions. This shift away from design as an art of composition to one of choreography “involves understanding how the conventions of typography and the dynamics between words and images change with the introduction of time, motion, and sound”(Pullman in Heller 1998:109).

Time-based media enable words to move as if living, thereby extending the expressiveness of traditional typographic language. The communicative value of time and motion as powerful and persuasive design elements must be explored and understood in order for designers to create meaningful four-dimensional design products.