Developing products & services for the Base of the Pyramid (BoP)



Product & Industrial Design


  • sustainability, eco-sensitivity

Recent work is re-conceptualizing global poverty as an attractive growth opportunity for firms that can simultaneously alleviate the problem of poverty. The so-called ‘Base of the economic Pyramid (BoP)’, exists of 4 billion people that live on an income of less than $3 a day. Tapping into these overlooked markets will require companies and designers to reconfigure their business and product innovation models.

The challenge is the creation of accessible and affordable product and service solutions to fit the local economical and socio-cultural preferences, without expanding the current of environmental resources. This paper will discuss the experiences of DUT and international companies in this new field of product and service design. A preliminary framework for Designing for the BoP will be proposed as well as the challenges on the short term will be discussed

DEFSA conferences

DEFSA promotes relevant research with the focus on design + education through its biennial conferences, to promote professionalism, accountability and ethics in the education of young designers. Our next conference is a hybrid event. See above for details.

Critical skills endorsement

Professional Members in good standing can receive a certificate of membership, but DEFSA cannot provide confirmation or endorsement of skills whatsoever. DEFSA only confirm membership of DEFSA which is a NPO for Design Education in South Africa (