Whilst training materials can be effective tools for addressing skills training needs, inherently colonised approaches undermine their anticipated benefit and use. Developers of skills training materials are customarily highly trained professionals, academics and practitioners who are often culturally and otherwise separated from the population for which their materials are intended. As a result, they may overestimate their end-users’ abilities to read and understand textual information effectively.

This paper is based on research conducted for a PhD (completed in 2006) that aimed to develop a methodology for the systematic and strategic fostering of creativity in graphic design education at university or college level.

Tool 1: The Big Six technique
Tool 2: The Random technique
Tool 3: The Mind-map technique
Tool 4: The Visual Thinking technique
Tool 5: The Trigger technique
Tool 6: The Metaphor technique
Tool 7: The Five Senses technique
Tool 8: The Cross-connect technique

The methodology incorporated three main strategies for enhancing creativity in an educational context, namely the teaching of

When new media and interactive design were added to the traditional graphic design curriculum at the University of Potchefstroom this year, I became keenly aware of the current complexties in the industry and the difficulties involved in teaching students a wide range of specialized skills with limited funds, limited expertise and in limited time. I certainly sensed what Lorianne Justice termed the ‘big squeeze’ when she refered to the ever expanding knowledge base that needs to be accommodated in limited time in current design curriculums (Justice 2000: 49).