autochthony

Autochthonous design and the mapping of Afrikanness

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Graphic Design & Visual Art

In the current milieu approaches to the design and creation of visual art and design artefacts by Afrikans, no longer follows the application of Euro-American ideologies and methods, stylised with Afrikan-inspired effects so that they are palatable to a Western audience. Colonial era atavism attempted to erase Afrikanness from Afrikans' cosmologies, citing the superiority of Western Enlightenment reasoning and their more 'sophisticated' society as preferable. Afrikan aetiologies now supersede in contemporary creative practice in Afrika, grounded in values, heritage, genealogy, mythology, prolepsis and systems that are intrinsically Afrikan, and favour that which is authentically representative of the continent.

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