Media consumers' behaviour is shifting due to increased digital activity, the ubiquity of converged digital technologies, and the rise of on-demand platforms. This convergence democratises content production, allowing individuals and communities outside mainstream media to create and share their own narratives, transforming how we consume and interact with digital content. This technological evolution interacts dynamically with aesthetic progressions and viewer expectations. In digital video production, applying multimedia aesthetics involves analysing elements such as light, colour, space, time, motion, sound, and visual narratives.