DESIGN + EDUCATION

fashion entrepreneur

Clothing manufacturing micro-enterprises (CMMEs): Preserving cultural pride through fashion production

Keywords: 

Discipline: 

Fashion, Jewellery & Textile Design

Traditional garments are not merely clothes; they are objects transmitting our stories and the expertise of skilled artisans. Tradition is also passed down in the creation and construction of our clothes, and the way artefacts, like clothes, are made, including the materials and the processes, are all embedded into our communities and cultures. In South Africa, consumers obtain personalised garments, such as traditional dress, from informal clothing manufacturing micro-enterprises (CMMEs). These CMMEs cater to local customers’ needs, providing them with individual and exclusive garments. However, little is known about how informal CMMEs design and develop apparel for their customers.

Exploring the need for fashion drawing skills training amongst unqualified fashion entrepreneurs in the Emfuleni local municipality

Keywords: 

Discipline: 

Fashion, Jewellery & Textile Design

Fashion entrepreneurs contribute greatly to the local and South African economy. It is, therefore, vital to equip fashion entrepreneurs with necessary knowledge and skills, to ensure the success of their entrepreneurships. Fashion entrepreneurship demands occupation-specific skills. Without these skills, client satisfaction levels can decrease, influencing the success of the entrepreneurship.

This article aims to describe the need existing amongst peri-urban fashion entrepreneurs without formal fashion-related training, with regard to the possession and utilisation of fashion drawing skills. A quantitative approach by means of interviewer-administered questionnaires was employed to explore this need. Non-probability sampling was used to identify 114 respondents.

Our partners in promoting design education excellence

DEFSA conferences

DEFSA promotes relevant research with the focus on design + education through its biennial conferences, to promote professionalism, accountability and ethics in the education of young designers. Our next conference is a hybrid event. See above for details.

Critical skills endorsement

Professional Members in good standing can receive a certificate of membership, but DEFSA cannot provide confirmation or endorsement of skills whatsoever. DEFSA only confirm membership of DEFSA which is a NPO for Design Education in South Africa (https://www.defsa.org.za/imagine).